Choosing A Real Estate Agent

Who’s Got the “Right Stuff” to Sell Your Home?

Imagine you’re planning a cross-country road trip. You wouldn’t just hop in the car without a map, GPS, or someone to help navigate, would you? Selling your home is much like that journey—full of twists and turns, unexpected detours, and milestones along the way. And just like a road trip, having the right guide, in this case, the perfect real estate agent, can make all the difference.

As Barbara Corcoran, famed real estate mogul, aptly put it, “A good real estate agent doesn’t disappear once the closing papers are signed.”

This rings true because the right agent will not only guide you through the selling process but also stick around to ensure everything goes smoothly from start to finish.

Why Choosing the Right Agent Matters

Selling a home isn’t just about putting a “For Sale” sign in your yard; it’s about maximizing your home’s value and finding the perfect buyer. According to the National Association of Realtors, homes sold with a real estate agent sell for 13% more than those sold by the owner. That’s not just a number; it’s a testament to the expertise agents bring to the table.

Choosing the right agent can mean the difference between a quick, profitable sale and months of frustration.

Key Qualities of a Top Real Estate Agent

1. Experience and Expertise

Experience isn’t just about years in the industry; it’s about results. A seasoned agent will have a pulse on your local market, understanding what buyers are looking for and how to price your home competitively. They’ll know how to market your home to attract the right audience and navigate potential challenges with finesse.

For example, I once worked with a family who needed to sell their home quickly to relocate for a job. Because of my experience in their market, I priced the home strategically, implemented a robust marketing plan, and had multiple offers within a week. That’s the power of expertise.

2. Communication Skills

Selling your home is personal, and communication is at the heart of a successful transaction. Your agent should be someone who listens to your concerns, keeps you updated, and makes you feel confident every step of the way.

Pro Tip: Get additional answers to your questions about selling your home by downloading my free guide, Things To Consider When Selling Your House.

3. Marketing Savvy

In a digital-first world, marketing can make or break your sale. A great agent doesn’t just list your home—they showcase it. This includes professional photography, virtual tours, and engaging social media posts.

Did you know that 87% of buyers found photos and detailed property descriptions on real estate websites very useful in their home search? (NAR). That’s why an agent with a strong marketing strategy is a must.

How to Find the Right Agent

1. Ask for Recommendations

Word-of-mouth referrals are golden. Ask friends, family, and coworkers about their experiences. A glowing recommendation from someone you trust speaks volumes.

2. Conduct Interviews

Don’t be shy about interviewing multiple agents. Ask questions like:

• How many homes have you sold in this area?
• What’s your marketing strategy?
• How will you keep me updated during the process?

This not only helps you assess their skills but also gives you a feel for their personality and whether they’re a good fit for you.

3. Check Credentials and Reviews

Verify that your agent is licensed and has a clean record with your local real estate board. Online reviews can also provide insight into their reputation and client satisfaction.

Final Thoughts

Make the Right Choice

Selling your home is one of the biggest financial decisions you’ll make, so choosing the right agent isn’t just important—it’s essential. Look for someone with the experience, communication skills, and marketing savvy to deliver results. But above all, choose someone who feels like a partner in your journey, someone who will stand by you from the first showing to the final signature.

Ready to take the next step? Let me be your guide on this exciting journey. Contact Michael Brannon, REALTOR®, at AtHomeontheHillsinVA.com today, and let’s make your home-selling adventure a success!